Here is how the Super Bowl ads will be different this year
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Karen TownsendPosted at 5:31 pm on February 6, 2021
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Super Bowl LV will be played tomorrow, in case there has been a news blackout in your house for the past few days. It’s the main focus of stories during sports segments on network and cable news shows. As with everything else in our lives, Super Bowl ads will be different this year, thanks to the coronavirus pandemic. This year the focus is less on selling products and more on feel-good, inspirational messages.
Feb 1, 2021
Budweiser has announced it won t air commercials during the Big Game on Sunday for the first time since 1983. Instead The company will donate a total of $1 million worth of commercial slots to the Ad Council and Covid Collaborative s Vaccine Education Initiative. Anheuser-Bursch InBev will use the marketing dollars to raise awareness about COVID vaccines and distribution.
Budweiser is skipping the Super Bowl for the first time in nearly four decades By: CNN Alex Tai/SOPA Images/LightRocket/Getty Images
(CNN) Budweiser s Clydesdale horses have become synonymous with the Super Bowl. But this year, they re getting a rest: For the first time in 37 years, the beer company isn t advertising during the Super Bowl.
Instead, Budweiser is shifting the money that would ve been spent on the commercial slot a reported $5.6 million for the February 7 event to support critical Covid-19 vaccine awareness with donations and future ad campaigns, the company said Monday.
The pandemic forced Budweiser to rethink its marketing approach, vice president of marketing Monica Rustgi told CNN Business, as the alcohol industry reeled from the sudden shutdown of bars, restaurants and big events. The brand wanted to be proactive in promoting vacci
By Valerie Hernandez
Jan 26, 2021
If you re not a big football fan, one thing you probably look forward to when it comes to the Super Bowl are all of the commercials. Well, for the first time in 37 years, Budweiser and its Clydesdale horses will not be advertising during the Super Bowl this year. Budweiser has decided to take the money that would normally spend on the commercial slot, which is about $5.6 million, and instead support critical Covid-19 vaccine awareness with donations and future ad campaigns. The coronavirus pandemic has forced Budweiser to rethink its marketing approach and they want to be proactive in promoting vaccine awareness. Some of Budweiser s planned advertising will be given the Ad Council and Covid Collaborative s Vaccine Education Initiative.
By Valerie Hernandez
Jan 26, 2021
If you re not a big football fan, one thing you probably look forward to when it comes to the Super Bowl are all of the commercials. Well, for the first time in 37 years, Budweiser and its Clydesdale horses will not be advertising during the Super Bowl this year. Budweiser has decided to take the money that would normally spend on the commercial slot, which is about $5.6 million, and instead support critical Covid-19 vaccine awareness with donations and future ad campaigns. The coronavirus pandemic has forced Budweiser to rethink its marketing approach and they want to be proactive in promoting vaccine awareness. Some of Budweiser s planned advertising will be given the Ad Council and Covid Collaborative s Vaccine Education Initiative.