The Drum caught up with St Luke’s creative director Richard Denney and Starcom’s commercial display director Nick Brown to get the lowdown on Butterkist’s print ad that tapped into the nation’s obsession with the ‘Wagatha Christie’ trial.
Every Wednesday, The Drum picks the top global campaigns from our Creative Works. This week, the BBC Creative team dropped an icy stop-motion film to promote the Winter Olympics, luxury fashion brand Loewe stunned passersby on the streets of Chengdu with a Spirited Away-inspired 3D billboard, and Mad Men alum Jon Hamm suffered major FOMO in the new Apple TV+ spot.
Popcorn brand Butterkist is here for the drama that continues to unfold amid claims of Number 10 lockdown parties, wittily inserting itself into the conversation by placing a digital billboard on top of a van in front of the famous street.