On this week’s Anatomy of an Ad podcast, we hear about the shocking amount of plastic in chewing gum and why this vegan brand is campaigning for transparency while positioning itself as an alternative.
The Drum caught up with St Luke’s creative director Richard Denney and Starcom’s commercial display director Nick Brown to get the lowdown on Butterkist’s print ad that tapped into the nation’s obsession with the ‘Wagatha Christie’ trial.
Femtech startup Elvie recently shattered the taboo of incontinence by proclaiming ‘leaks happen’ with a shocking peeing billboard. People gawped and talked about its squatting, pissing weightlifter – following the campaign being censored on social media. Is humor the way to bring these issues into the light, The Drum asks Elvie and its PR agency Don’t Cry Wolf?
Bumble recently won over daters with a series of ads featuring ‘honest DMs’. The Drum catches up with Alex Holder, who worked as creative director on the print spots, to find out more about how the campaign came together.