Rural growth, which was lagging after the pandemic, has outpaced urban demand and this trend is likely to continue over the next six months led by a good monsoon, Pidilite Industries Managing Director Bharat Puri said. Moreover, as the inflationary pressure cools down after two years of volatility, Puri said now he sees stability in input prices, which is providing him with a lot more elbow room to invest back into the marketplace.