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What Makes Legacy Brands Stay Relevant Despite Changing Tastes

What Makes Legacy Brands Stay Relevant Despite Changing Tastes
forbesindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbesindia.com Daily Mail and Mail on Sunday newspapers.

Artix 2024 to court Hyderabad, turn hotel rooms into art galleries

Artix 2024 to court Hyderabad, turn hotel rooms into art galleries
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park hotels ipo: Post IPO, Park Hotels will be a debt-free company for foreseeable future: Priya Paul

Priya Paul mentions that the company is raising Rs 920 crore through an IPO, with Rs 600 crore being used to retire debt and the remaining Rs 320 crore being an OFS. This will make the company debt-free and provide the opportunity to invest in own properties and expand the QSR Flurys brand. The company plans to open 830 own properties and develop the asset light brand zone by the park across India.

Apeejay Surrendra Park Hotels IPO: 10 things to know before buying into Rs 920-cr issue

Our brands have a style and energy of their own: Apeejay Surrendra Park Hotels chairperson

The chain that runs hotels under THE Park brands across segments such as luxury boutique, upscale and upper midscale, currently has 30 hotels across 20 cities. The fresh issue of the chain is of Rs 600 crore and the offer for sale is of Rs 320 rore. The price brand is Rs 147-155 per equity share. The offer opens on February 5 and closes on February 7. The company said the IPO proceeds of about Rs 550 crore will be utilised towards the repayment of the debt. The company had a net debt Rs 550 crore at the end of fiscal year 2023.

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