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Adtech: More sighs than shockwaves on cookies delay

“The impact to publisher revenue is unknown and the industry was simply not ready.” ....

United Kingdom , Gumgum Hogan , Michael Stephenson , Asia Pacific , Richard Knott , Dan Richardson , Upali Dasgupta , Sarla Fernando , Gereurd Roberts , Niall Hogan , Garrett Mcgrath , Tech Lab Privacy Sandbox , Association For Marketing , Privacy Sandbox , Markets Authority , Data Driven Marketing , Lab Privacy Sandbox Fit Gap Report ,

The insider's guide for budget-conscious marketers

Our experts explore savvy marketing strategies and cost-effective solutions to maximise impact without breaking the bank. ....

Dark Horse , Western Australia , Lara Barnett Vandersluis , Scott Cooper , Manelle Merhi , Elise Balsillie , Harley Ramien , Emily Bencsics , Simran Kaur , Upali Dasgupta , Nick Morgan , Nicole Jameson , Felicity Zadro , Lama Tayeh , Andrew Dixon , Jay Sanderson , Kat Warboys , Billy Loizou , Nicholas Kontopoulos , Sarah Jarvis , Dark Horse Agency , Marketing Strategist At Plum Solutions , Senior Marketing Director , Vice President , Asia Pacific , Marketing Director ,

Perspective - Cracking the code: insight-driven and value-based marketing meets the new social customer

Marketing will continue to transform and innovate, driven by both technology and changing consumer preferences.   ....

Upali Dasgupta , Marketing Benchmark Report ,

Social Hype Vs Marketing Strategy: What Drives Campaign Success?

Upali Dasgupta, marketing director APAC at Meltwater, reflects on whether social hype can drive true campaign success on its own. ....

Ryan Gosling , Upali Dasgupta , Greta Gerwig , Margot Robbie , Warner Bros , Instagram Reels ,

The future of audience engagement: Navigating challenges and embracing AI

The key takeaways of personalisation, contextualisation, and providing the right solutions at the right time through the right channels, highlight the strategic approaches necessary to engage audiences effectively. ....

Upali Dasgupta , Devan Sehgal , Janice Beh , Pedro Ramirez , William Chin , Mummys Market , Artificial Intelligence , Customer Engagement ,