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Adtech: More sighs than shockwaves on cookies delay

“The impact to publisher revenue is unknown and the industry was simply not ready.”

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The insider s guide for budget-conscious marketers

Our experts explore savvy marketing strategies and cost-effective solutions to maximise impact without breaking the bank.

Dark horseWestern australiaLara barnett vandersluisScott cooperManelle merhiElise balsillieHarley ramienEmily bencsicsSimran kaurUpali dasguptaNick morganNicole jamesonFelicity zadroLama tayehAndrew dixonJay sanderson

Perspective - Cracking the code: insight-driven and value-based marketing meets the new social customer

Marketing will continue to transform and innovate, driven by both technology and changing consumer preferences.

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Social Hype Vs Marketing Strategy: What Drives Campaign Success?

Upali Dasgupta, marketing director APAC at Meltwater, reflects on whether social hype can drive true campaign success on its own.

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The future of audience engagement: Navigating challenges and embracing AI

The key takeaways of personalisation, contextualisation, and providing the right solutions at the right time through the right channels, highlight the strategic approaches necessary to engage audiences effectively.

Upali dasguptaDevan sehgalJanice behPedro ramirezWilliam chinMummys marketArtificial intelligenceCustomer engagement

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