The modern world. What i found even more telling was how things are invented. How invention itself is encouraged and nurtured. At least how it has been encouraged and nurtured in this country in the past. Its easy to say, as i do in my book, that we are a nation of tinkerers. We americans like to think of ourselves as natural adventurers, risktakers, entrepreneurs. But what does that mean exactly. . I am a believer in american exceptionalism. But as marines like to say, it has to be earned, never given. How did we earn it . How did we do what we did and . And how could we get back to doing it right . As the first nation to exist wholly in the modern age, United States has also insisted when timeed wholly in that making things when we were extracting them from the earth. We invented almost everything about america. We have constantly reinvented almost everything as we deemed it necessary, including our institutions, our customs, our laws. Above all, our definition of who is american and
With universities to make sure return safely and spend christmas all students are supported with their loved ones if they choose to to do so. Return safely and spend christmas with their loved ones if they choose to do so. Just hours away. Just hours away round one in the us round one in the us president ial tv debate president ial tv debate and is donald trump already and is donald trump already on the ropes over his tax affairs. On the ropes over his tax affairs and heading for the hills heading for the hills the jetpack paramedic whose speed the jetpack paramedic whose speed may just save your life. May just save your life. Borisjohnson has apologised after he failed to provide clarity on new coronavirus restrictions being imposed in areas borisjohnson has apologised in the north east england. After he failed to provide clarity in a tweet, the Prime Minister said on new coronavirus restrictions being imposed in areas he mispoke during a news in the north east england. Conference whe
64 degrees oakland at 68. Napa petaluma and santa rosa, some of your cooler spots in the mid to upper 50s ive got more on your forecast. Still ahead over to you robin thank you job with the traffic is actually improving im checking out the san mateo bridge and im noticing that that the drive time. Is going down so thats good news for you if youre about to use it here it is west 92. A little busy but not bad at all were 15 minutes to the peninsula here at the bay bridge. Yes, we still have slowed traffic rolling into San Francisco, its a slow roll, but its not bad stacked up just the on west grand and heres a look at some of your freeways around the bay area we have 6. 80 pacheco to danville thats going south averaging 15 minutes which is good no problems for the dumbarton bridge, 84 west 5. 80 is recovering from an earlier crash out of haas the so yes, its pretty slow leaving livermore heading toward dublin and then one on one from the peninsula to San Francisco heading north wide open
And that means their culture has accelerated the rate at which we become computer and and technology. And that wont change i think anyone who does a lot of ordering for the next months and however covert last are going to. Continue to save time by ordering things from very good organizations or carry almost everything we have a Company Called amazon where you can are almost everything and i wont be surprised if theyre going to sell a car too in the future so thats one thing. The whole meaning of a companys brand is changing is changing if the Company Continues to just talk about the brand as if theres no coated situation. Its going to lose control of it because a brand is not made by the company alone its made by all the people on facebook are the people who talk to each other about chronic they experienced whether they liked it or not a bad brand can easily be exposed so companies have to rethink what is their message own message doesnt work in todays world a message it works is carin
Look at this is all to International Folks who are joining us i will return with the indepth look at all top stories thatll be in and i was taught. The welcome to. Consumerism culture and lifestyle for some a religion for many 2020 changed things. On this im joined by renowned economist and father of modern marketing philip cobbler. Philip cutler father of marketing professor of International Marketing at de kalak school of Management Northwestern University so great to have you with us weve been looking forward for the longest time i wanted to talk to you for the longest time but now that the pandemic has say it. Wow i have so many questions for you lets see how many working get into this program 1st of all you build up a science of marketing basically from scratch and the books youve written have been the bible for business or on the wall for more than 60 years so marketing is about promoting the selling of goods of services right west situation today with pin down make shedding ligh