Explori and UFI extend partnership for a further three years
UFI, The Global Association of the Exhibitions Industry and Global Research Partner, UK-based Explori have announced a new three-year agreement, building on the existing four years of partnering. The renewed partnership focuses on providing strategic post-event survey feedback for UFI’s events. It has also been the foundation for a series of benchmarking reports to inform event organisers about global tradeshow attendee experience.
The Global Insights reports have provided trade show organisers with insights into global visitor and exhibitor trade show trends. The reports have gathered responses from over 13,000 visitors, 1,400 exhibitors from 50 countries, in 30 languages. The annual Global Insights studies combine organiser interviews, direct customer insights, Explori s benchmarks (from post-event survey data gathered in their feedback platform) and panel data to better understand those who don t currently participa