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Explori and UFI extend partnership for a further three years
UFI, The Global Association of the Exhibitions Industry and Global Research Partner, UK-based Explori have announced a new three-year agreement, building on the existing four years of partnering. The renewed partnership focuses on providing strategic post-event survey feedback for UFI’s events. It has also been the foundation for a series of benchmarking reports to inform event organisers about global tradeshow attendee experience.
The Global Insights reports have provided trade show organisers with insights into global visitor and exhibitor trade show trends. The reports have gathered responses from over 13,000 visitors, 1,400 exhibitors from 50 countries, in 30 languages. The annual Global Insights studies combine organiser interviews, direct customer insights, Explori s benchmarks (from post-event survey data gathered in their feedback platform) and panel data to better understand those who don t currently participa
Digital the focus of UFI-Explori Global Recovery Insights 2020 report Part 2
Global association of the exhibition industry, UFI and live event research specialists Explori have released the second part of their
Global Recovery Insights 2020 report, which focuses on the future of digital and hybrid events.
The study, supported by SISO, the Society for Independent Show Organisers, was based on 9,000 responses from 30 countries, and follows on from the release of the first part of the report in October, which looked at how exhibitors and visitors of tradeshows and business events were being impacted by a lack of live events, and how they viewed hybrid and digital events.