The 5 ads giving hope and humanity to a bleak year
The final Thinkboxes shortlist of the year – who gets your vote?
This year s seasonal campaigns had that touch of melancholia that endures through this most difficult of years. But all offer hope, happiness and humanity.
From the NHS s inspiring recruitment campaign to Amazon s powerful storytelling, this year-like-no-other has produced five bits of work that simply inspire – not least when you consider the logistical barriers of production and the delicate balance of capturing the nation s mood with commercial imperatives.
Both agency insight and
, creative partner at Atomic talk through the work.