The 5 ads giving hope and humanity to a bleak year
The final Thinkboxes shortlist of the year – who gets your vote?
This year's seasonal campaigns had that touch of melancholia that endures through this most difficult of years. But all offer hope, happiness and humanity.
From the NHS's inspiring recruitment campaign to Amazon's powerful storytelling, this year-like-no-other has produced five bits of work that simply inspire – not least when you consider the logistical barriers of production and the delicate balance of capturing the nation's mood with commercial imperatives.
Both agency insight and
, creative partner at Atomic talk through the work.