- advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn t break? - not if there was a funny idea. - what is wrong with you? - there s so much different storytelling - and so many different stories being told - about so many different people. - i don t think dramatic series television has ever been stronger. - there s no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch this show. [slowly building orchestral music] - this is the week when the major broadcast networks unveil their fall lineup of shows, and every executive in hollywood knows how well the sopranos is doing on cable, which is a network problem. - i think hbo altered everything for this reason alone, is there were no commercials. - we are dependent on sponsors. there is so much we can do in terms of language, in terms of violence, and in terms of sex. - to a large degree, a lot of executives we
you realize we ll have internet waiting for us at the new place, right? oh, we know. we just like making a scene. transferring your services has never been easier. get connected on the day of your move with the xfinity app. can i sleep over at your new place? can katie sleep over tonight? sure, honey! this generation is so dramatic! move with xfinity. - television on! - hbo did a lot of its best work - when it was bending a genre. - take something that s familiar - and give it some chili pepper. - advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn t break? - not if there was a funny idea. - what is wrong with you? - there s so much different storytelling - and so many different stories being told - about so many different people. - i don t think dramatic series television has ever been stronger. - there s no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch
and it ain t love. - oz was cutting-edge in what it was willing to share with the audience. - hit me. hit me! [grunts] hit me in the face, brother. - complicated characters, complicated issues, and the way it was presented was so, uh.unique. - sentence: nine years. up for parole in six. - what they were doing at hbo was exactly what the network wasn t doing. they were breaking barriers. - innocent. - you get to the sopranos, and all of a sudden, the villain is the hero. - have some eggplant. - i told you, i m not hungry. - now you won t even accept food from your own mother. - the sopranos was david chase s invention about this mob family something that people hadn t seen before, the idea that a mobster is seeing a therapist. - what ever happened to gary cooper? the strong, silent type? that was an american.
- people watch your show because you re partly an [bleep]. - and i think what we ve learned through shows like larry sanders show or oz is that we could do series television. - there s something in the air. and it ain t love. - oz was cutting-edge in what it was willing to share with the audience. - hit me. hit me! [grunts] hit me in the face, brother. - complicated characters, complicated issues, and the way it was presented was so, uh.unique. - sentence: nine years. up for parole in six. - what they were doing at hbo was exactly what the network wasn t doing. they were breaking barriers. - innocent. - you get to the sopranos, and all of a sudden, the villain is the hero. - have some eggplant. - i told you, i m not hungry. - now you won t even accept food from your own mother.