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Nearly 80% of urban consumers use ecomm portals for online product research: GroupM report

WPP’s GroupM and Wunderman Thompson in partnership with Amazon Ads launched the ‘Content Strategies for the New-age Digital Consumer’ playbook. According to the report, nearly 80 percent of urban internet users in India use ecommerce portals for online product research. ....

Wunderman Thompson , Manoj Mansukhani , Vijay Iyer , Amazon Ads , Content Strategies , New Age Digital Consumer , Tushar Vyas , Thompson South Asia , Roads India , Wunderman Thompson , Amazon Ads , Digital Marketing , Communication Strategies , Commerce Networks ,

IIT Delhi start-up launches 'world's smallest' wearable air purifier

IIT Delhi start-up launches 'world's smallest' wearable air purifier
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Rajesh Kumar Pathak , Jatin Kewlani , Manjeet Jassal , Ashwini Agrawal , Prateek Sharma , Technology Development Board , Indian Institute Of Technology , India Institute Of Medical Sciences , Nanoclean Global , Development Board , Indian Institute , Rajesh Kumar , All India Institute , Medical Sciences , Tushar Vyas ,

Digital to become largest medium, bypassing TV with 45% media share: GroupM report

Mumbai: India ad spends are estimated to reach Rs 107,987 crore in 2022, growing by 22 per cent over last year, as per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022. The country is set to be the fastest-growing market in ad spends among the top ten global markets retaining its ninth rank and the fifth highest contributor to incremental ad spends. Also, digital ....

Sidharth Parashar , Parthasarathy Mandayam , Prasanth Kumar , Ashwin Padmanabhan , Atique Kazi , Next Year , Groupm South Asia , Tushar Vyas , South Asia , Groupm India , India Ad Spend , Year 2022 , Groupm India , Dex 2022 Report , Digital Media ,