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TGI Fridays® Is Transforming its Culinary and Beverage Programs with New & Expanded Brand Partnerships from C3, including Krispy Rice Sushi, Happy Dad Hard Seltzer and Howler Head Bourbon, to Engage New Millennial and Gen Z Customers

TGI Fridays® Is Transforming its Culinary and Beverage Programs with New & Expanded Brand Partnerships from C3, including Krispy Rice Sushi, Happy Dad Hard Seltzer and Howler Head Bourbon, to Engage New Millennial and Gen Z Customers
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Krispy Rice Celebrates First Anniversary With Limited-Edition Birthday Box And All New Menu Items


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LOS ANGELES, April 15, 2021 /PRNewswire/  
Krispy Rice, the playful and wildly popular delivery-focused Japanese concept from C3 and sbe, celebrates its first year of operation with the debut of a limited-edition Birthday Box, available April 3 – 30, that offers fans an exclusive preview of new menu items. Krispy Rice debuted 13 new mainstay menu items – nine individual offerings and four combo boxes – on April 13. The virtual restaurant brand, which opened with eight locations in 2020, now delivers from over 40 ghost kitchens nationwide and will open its first brick-and-mortar restaurant this year.
Two new menu items are exclusively available on CITIZENS GO, C3 s proprietary new delivery app that also launched this month. The Krispy Chicken Gyoza and Tuna Tartare can be ordered from Krispy Rice on the CITIZENS GO app and conveniently grouped in with other popular C3 quick-service brands like Umami Burger and Sam s Crispy Chicken in one sing ....

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