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Chipotle, E.l.f. Cosmetics launch makeup collection

Chipotle, E.l.f. Cosmetics launch makeup collection
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Free beer for data: brands up the ante for first-party data collection

By Kenneth Hein-03 March 2021 11:00am
Want free beer? All it will cost you is your email address.
With the third-party cookie facing imminent doom, brands are dangling free beer, burritos, special perks and even cold hard cash in exchange for consumers’ personal, first-party data. And it’s only just beginning. Here’s what’s next.
Consumers might get the feeling that brands sure are awfully generous these days. All of a sudden, there are plenty of offers, deals, sweepstakes and even the promise of delicious, free beer in exchange for an email address and other personal information.
While such tactics certainly aren’t new, what is new is the urgency in which brands are working to make one-on-one personal connections with consumers. Rapidly accelerating privacy legislation and browser blocking means marketers are nearing the end of being able to leverage third-party cookies for targeting purposes. ....

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Inside Triller's troubles, from fights with a music giant to a tripped-up TV launch

Video app has made splashes with brands like Pepsi, and even promoted boxing, but there have been stumbles. ....

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Top influencer marketers at brands list: Dunkin, Chipotle, Seatgeek

Michelle Kwok
Casetify s customizable phone cases and other tech accessories are so popular on TikTok that the company built an as seen on TikTok tab into its site for shopping the viral products.
Michelle Kwok is the marketing manager at Casetify and she has expanded the company s global outreach.
Kwok is based out of the Hong Kong office, leading influencer marketing and artist relations for the global teams.
Her projects range from sponsored feed posts and IG story takeovers, to collaborative product launches and influencer capsule collections.
Platforms the brand runs campaigns on: Instagram, YouTube, and TikTok.
Past campaigns: In 2020, Kwok launched Casetify s first influencer capsule collection with YouTube creator Avrey Ovard (973,000 subscribers). ....

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