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Consumer Brands Association marks first anniversary with growth, renewed industry trust, on point agenda


Consumer Brands Association marks first anniversary with growth, renewed industry trust, on point agenda
A sharp increase in the Consumer Brands Association’s membership in 2020 underscores how the trade group’s “pro-consumer, pro-growth agenda” is helping it regain the trust and support of the CPG industry, including some companies that left the organization while it was under different leadership as the Grocery Manufacturers Association.
In the year since the Consumer Brands Association rebranded from the Grocery Manufacturers Association, 18 CPG companies have returned to the fold or joined for the first time – representing a 30% increase in membership that includes both large established players and emerging brands. ....

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Dear Alice… We're more than just a Greek yogurt company: Chobani launches new ad campaign


Featuring the strapline, ‘
Because how we eat today feeds tomorrow​,” the Dear Alice slot features a young woman (Alice) hosting an outdoor feast (with strategically placed Chobani products) on farmland that borders a futuristic utopian cityscape with flying wind turbines and robots that pick oranges, and then cuts to the interior of her house where we see a letter from her grandmother passing on the baton (family farm?) and reminding her that ‘
A business is only as good as its people, so treat them well.’​
‘We’re more than a Greek yogurt company’​
The message Chobani wants viewers to come away with is that ....

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LIVEKINDLY Collective launches LikeMeat and Fry Family Food Co. at Sprouts


LIVEKINDLY Collective launches LikeMeat and Fry Family Food Co. at Sprouts
Formed last year, LIVEKINDLY Collective had made its US retail debut at Sprouts Farmers Market locations nationwide where it has launched several products from its plant-based foods portfolio, including Like Chick n from LikeMeat and The Fry Family Food Co. s frozen meat alternatives.
LIVEKINDLY Collective acquired LikeMeat and
The Fry Family Food Co.​​ in 2020 as part of its expanding portfolio of plant-based food brands, which also includes Swedish brand Oumph! and UK-based No Meat. 
Founded by Blue Horizon Group, LIVEKINDLY is on a global mission to change the food landscape and promote the consumption of plant-based foods with a focus on making plant-based chicken the most affordable protein in the world, LIVEKINDLY chairman and CEO Kees Krufythoff  ....

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Study reveals 'striking' uptake of early peanut introduction among families with infants


In Australia, the practice of introducing peanuts into an infant’s diet early on (before 12 months of age) has increased more than 3x in 2019 compared to 2007-2011 data, according to research led by the Murdoch Children s Research Institute (MCRI) in Australia and presented at the American Academy of Allergy, Asthma & Immunology Virtual Annual Meeting.
Australian infant feeding guidelines were updated in 2016 to recommend introducing peanuts before 12 months for all infants. In its recent study MCRI set out to analyze what impact the guideline changes have had on peanut allergies.
The US recently published its early allergen introduction guidelines as part of the ....

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Soup-To-Nuts Podcast: Lamb sales climb as consumers staying at home look for new experiences, meals


Before the pandemic, few Americans prepared lamb and those who did tended to reserve it for special occasions, but shortages of traditional proteins last spring pushed more people to try it for the first time, and now, nearly a year later sales of lamb continue to climb as shoppers overcome negative perceptions and incorporate it into their diets more regularly.
According to IRI, growth of lamb sales as measured by a percentage change versus 2019 outpaced all other proteins consistently from May through November of 2020. In addition, lamb had the highest percentage gains at 34% versus the same month the prior year. ....

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