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PeopleForBikes Releases First Look at 2024 Bicycle Leadership Conference Agenda

Leaders from across the bike industry are invited to join PeopleForBikes in Tucson, Arizona, from March 26-29 for the 2024 Bicycle Leadership Conference (BLC). Featuring the perfect blend of inspiration, education, and action, the four-day event is your opportunity to join the important conversations moving our industry forward. ....

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Family of Oconomowoc HS graduate advocates for greater bicycle safety in her memory

Oconomowoc High School 1998 graduate was killed in a bicycling crash in Bethesda, Maryland. Her family is advocating for bicycle safety awareness. ....

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Lidl becomes main sponsor of UCI WorldTour team Lidl-Trek

Lidl is expanding its commitment to cycling becoming the main sponsor and strategic partner of UCI WorldTour team Lidl-Trek. The long-term partnership with one of the leading teams in international cycling begins with the women's Giro d'Italia on June 30, 2023, and the men's Tour de France on July 1,… ....

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WaveCel Helmet Lawsuit: NY Man Sues Trek for 'Misleading' Safety Claims

Trek/Bontrager touted its WaveCel bicycle helmets as being '48 times' more effective at protecting against concussions than standard EPS foam helmets. A New York man is suing the the company, saying it misled and deceived consumers with testing data and marketing claims. ....

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