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Supreme Court addresses confusion between descriptive, non-distinctive trade names


Facts
Dairy Partners was a British producer of kneaded cheeses (eg, mozzarella) for the business market in 23 countries, including the Netherlands. It was a large and well-known player in this market and had been trading under the trade name Dairy Partners since 2007. This phrase also appeared in its logo and in its domain name, dairypartners.co.uk .
DOC was a Dutch company which was the result of a 2016 merger between a Dutch cheese producer and a German dairy producer. It focused on the Benelux and French markets. Since 2016 DOC had been trading under the trade name DOC Dairy Partners. This phrase also appeared in its logo and in its domain name, docdairypartners.nl . ....

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