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Give the toy industry a much needed boost? this time, it s not about spending on toys for children, but adults so called kidults. An emerging generation of over 18s is snapping up collectables and nostalgia brands, and they say it s good for their mental health. I m going to be discussing that and more with my guests the boss of build a bear, the stores where you can create a bespoke teddy bear, and the chief executive of the world s biggest toy company and arguably one of its most iconic brands, lego. I ll also be catching up with the president of the company behind leading toy brands barbie, hot wheels, fisher price and more that s mattel to find out how tv and movie tie ups are reviving his compa ny s fortunes. Wherever you rejoining me from around the world, once again, a big hello and a warm welcome to the programme. It s a billion dollar industry driven by creativity and innovation, with a global reach and a diverse market. The toy industry is forecast to reach $302 billi ....
Hello, thanks for joining me. I m alex marquardt part in this weekend for fredricka whitfield, we begin with breaking news. President biden has been briefed on the raid which injured seven u. S. Troops and killed 15 members of the radical group isis. The raid happened thursday in iraq two of the seven u. S. Troops were evacuated from the area for further treatment, u. S. Central command manages operations in the middle east. They said that the operation targeted i. S. I. S. Leaders in order to disrupt the group s ability to plan further attacks from where we have cnn s chief international purity correspondent, nick paton walsh, joining us from london. Nick, what do we know about this american operation yeah, alex more details from the iraqi military he referred to the two months that was spent gathering intelligence ahead of this operation. And the four hideouts were targeted that appeared to be consumed camouflage of some description which would suggest yes a sort of camp of some desc ....
Going to pursue in germany. Lets not forget that germany was always the country in the european union, or at least the largest country um, supporting brexit to the very end. Sorry, supporting britain, not brexit to the very end. So i think germany is the place To Go to get some gains without going all the way into eu participation. In the news today. Lego, The Worlds biggest toy maker, is outperforming the wider toy market. In its half year results out today, revenue climbed by 13 between january and june reaching the equivalent of 4. 65 billion dollars. Joining me now is niels christiansen, ceo of lego. Thank you forjoining us. So lego is outperforming the wider toy market, what do you think it is setting your Retail Strategy apart from others in the sector . I Retail Strategy ....
Of this one company is such a market mover. Yes, this is really the story of the week, driving the market action. First of all, it is really about its waiting in the index, it accounts For about 6. 7 of the index, that makes it the second large company behind apple. Their expectations are high going into this and it could have a lot of market sway. The Share Price is almost triple over the last year, expectations are high here and any disappointments could be punished by investors. So it could bring a lot of volatility. And it has seen as a big ai play, investors will be watching if this ai induced money could have more momentum or will it start to lose steam . Give us a flavour of the details that investors are looking out For. Details that investors are looking out For. Details that investors are ....