By 2030, and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we ve seen in decades have created challenging conditions for manufacturers and retailers, and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, big name companies report that sales have started to slip back once again. Let s have a look at some of those numbers. Global toy sales reached $108] billion in 2023, a 2% drop compared to 2022, with toy companies calling it a normalisation process after that exceptional growth linked to the pandemic. But across the 612 countries, including the uk, france, germany, and spain, sales declined by 7% in 2023 compared with the previous year, but they were still 17% higher when compared to 2019, before the pandemic. I caught up with the boss of build a bear, a much loved company which allows shoppers to customise their own teddies. She s also the head of the global or
Brands barbie, fisher price and moi, that is mattel to find out how his company s fortunes are being revived. Wherever you are joining around the world, once again hello and welcome to the programme. It is a billion dollar industry driven by creativity and innovation with a global reach and a diverse market. The toy industry is forecast to reach $302 billion in sales by 2030 and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we have seen in decades have created challenging conditions for manufacturers and retailers and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, big name companies reported sales have started to slip back once again. Let s look at some of those numbers. Local toy sales reached $108. 7 billion in 2023, a 2% drop compared to 2022 with toy companies calling it a normalisation process after that exceptional growth linked to the pandemic. But acr
Give the toy industry a much needed boost? this time, it s not about spending on toys for children, but adults so called kidults. An emerging generation of over 18s is snapping up collectables and nostalgia brands, and they say it s good for their mental health. I m going to be discussing that and more with my guests the boss of build a bear, the stores where you can create a bespoke teddy bear, and the chief executive of the world s biggest toy company and arguably one of its most iconic brands, lego. I ll also be catching up with the president of the company behind leading toy brands barbie, hot wheels, fisher price and more that s mattel to find out how tv and movie tie ups are reviving his compa ny s fortunes. Wherever you rejoining me from around the world, once again, a big hello and a warm welcome to the programme. It s a billion dollar industry driven by creativity and innovation, with a global reach and a diverse market. The toy industry is forecast to reach $302 billi
Going to pursue in germany. Lets not forget that germany was always the country in the european union, or at least the largest country um, supporting brexit to the very end. Sorry, supporting britain, not brexit to the very end. So i think germany is the place To Go to get some gains without going all the way into eu participation. In the news today. Lego, The Worlds biggest toy maker, is outperforming the wider toy market. In its half year results out today, revenue climbed by 13 between january and june reaching the equivalent of 4. 65 billion dollars. Joining me now is niels christiansen, ceo of lego. Thank you forjoining us. So lego is outperforming the wider toy market, what do you think it is setting your Retail Strategy apart from others in the sector . I Retail Strategy apart from others in the sector . ~ , Retail Strategy apart from others in the sector . The sector . I think it is probably not one silver the sector . I think it is probably not one silver bullet, the sector .
Of this one company is such a market mover. Yes, this is really the story of the week, driving the market action. First of all, it is really about its waiting in the index, it accounts For about 6. 7 of the index, that makes it the second large company behind apple. Their expectations are high going into this and it could have a lot of market sway. The Share Price is almost triple over the last year, expectations are high here and any disappointments could be punished by investors. So it could bring a lot of volatility. And it has seen as a big ai play, investors will be watching if this ai induced money could have more momentum or will it start to lose steam . Give us a flavour of the details that investors are looking out For. Details that investors are looking out For. Details that investors are lookin out For. ,. Looking out For. Nvidia has had a stron looking out For. Nvidia has had a strong perFormance looking out For. Nvidia has had a strong perFormance over looking out For. Nvi