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Keypoint Intelligence’s 2023 direct marketing communications primary research highlights the importance of a positive customer experience (CX) when delivering marketing communications. Achieving a great customer experience is not without its challenges, but it is necessary for customer engagement and retention. This article explores the importance of a CX strategy, considers the best channels for engagement, and discusses personalization’s role in improving customer loyalty. ....

Marketing Communications Business , Personalized Communications , Research Findings , Keypoint Intelligence , Total Business Respondents , Direct Marketing Communications Business Survey , Best Channel , Business Respondents ,