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A Holistic Strategy Can Unleash the Power of Print

Planning a marketing campaign is much more complicated than it used to be. Budgets are a key consideration, and some marketers might be tempted to abandon print in favor of electronic communications. Unfortunately, the sheer volume of electronic messages peppering today’s consumers can make it difficult to capture an audience’s attention. This article explores how printed communications, when used correctly, can still wield an irresistible power. ....

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Prioritizing the Customer Experience in Direct Marketing

Keypoint Intelligence’s 2023 direct marketing communications primary research highlights the importance of a positive customer experience (CX) when delivering marketing communications. Achieving a great customer experience is not without its challenges, but it is necessary for customer engagement and retention. This article explores the importance of a CX strategy, considers the best channels for engagement, and discusses personalization’s role in improving customer loyalty. ....

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