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Has Coke s Real Magic ad set the brand back years with the gaming community?

With great fanfare, Coca-Cola unveiled its brand new global platform two weeks ago. ‘Real Magic’, and its debut ad, were meant to attract Gen Z and gamers to the world’s leading soft drink. But while general market research shows a favorable response to the Coke ad, some within the gaming community are calling the spot ‘inauthentic’, ‘tone deaf’ or worse. Here’s what experts are saying and what marketers can learn from Coke’s polarizing play for gamers.

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Las noches sin huella de Gonzalo Basconcelo - La Nueva España

Las noches sin huella de Gonzalo Basconcelo - La Nueva España
lne.es - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lne.es Daily Mail and Mail on Sunday newspapers.

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Las noches sin huella de Gonzalo Basconcelo - La Provincia

El atleta vigués ha entrado en Alcohólicos Anónimos y habla de su lucha contra esta adicción: “Me siento muy fuerte y supermotivado”

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¿Qué hay después de Bolt? Trayvon Bromell

¿Qué hay después de Bolt? Trayvon Bromell
lavanguardia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lavanguardia.com Daily Mail and Mail on Sunday newspapers.

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Mengua uso de mascarillas en Madrid: No podemos controlar a los clientes

Mengua uso de mascarillas en Madrid: No podemos controlar a los clientes
larepublica.pe - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from larepublica.pe Daily Mail and Mail on Sunday newspapers.

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