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With great fanfare, Coca-Cola unveiled its brand new global platform two weeks ago. ‘Real Magic’, and its debut ad, were meant to attract Gen Z and gamers to the world’s leading soft drink. But while general market research shows a favorable response to the Coke ad, some within the gaming community are calling the spot ‘inauthentic’, ‘tone deaf’ or worse. Here’s what experts are saying and what marketers can learn from Coke’s polarizing play for gamers. ....
As with traditional sports, esports teams seek out ways to gain a competitive edge over their opponents. How do some teams gain an advantage and is. ....