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The Drum | Could ITV And Leo Burnett's 'twinning' Scheme Provide A Model For Other Agencies?

Planners at the broadcaster and the Publicis Groupe agency share how network building can work outside the scaffolding of formal commercial agreements. ....

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The Drum | Network Agency Experts Explain How Brands Can Avoid A Marie Antoinette Moment

The Drum | Network Agency Experts Explain How Brands Can Avoid A Marie Antoinette Moment
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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The Drum | McDonald's Pays Love At First Bite Tribute To Its Steakhouse Stack

McDonald’s is intent on making audiences fall in love with a tottering tower of steak patties loosely mortared together with mayonnaise and salad. ....

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McDonald's Feel-Good Ad is an '80s Homage Without Any Food

McDonald’s golden arches don’t appear in their usual form in this 1980s-inspired ad ....

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McDonald's Holiday Ad Gives New Meaning to Christmas Lists

Festive campaign pushes McDonald’s app. ....

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