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As e-commerce gets cool, brands need smart shoppable strategies

Shoppable ads (advertisements that combine product promotion and a chance to buy, often on social media) are a booming business, especially with TikTok’s spectacular ascension during the pandemic. As with any fad, some will get it right; some will get it wrong. Tug’s UK managing director Faye Daffarn lays out how to stay on the right side of that divide. ....

Grace Jones , Google Cloud , Google App Script , Tok Shopping , Tiktok World , Shoppable Content , Fast Growth Brands , Rand Strategy , Business Leadership ,

Shopify partners with JD.com to expand footprint in China

Shopify has partnered with Chinese e-commerce company JD.com to enable US merchants to sell their products in China. ....

Aaron Brown , Open Grid Scheduler , Daniel Tan , Tok Shopping ,

Will TikTok make you buy it?

Will TikTok make you buy it?
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