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Expert: How CX can reimagine branded campaigns - Advertising

Expert: How CX can reimagine branded campaigns
Advertising doesn t just tell a consumer about a product. According to one digital expert, advertising is the first step of a good customer experience - and sometimes with the first interaction a customer will have with the brand. Which is why customer experience is a more important part of the advertising pie than ever.
Kristina: Why is advertising overlooked by CX leaders?
Tod Loofbourrow, Chairman & CEO, ViralGains: Advertising is [often] the first place that a potential customer interacts with a brand. And once a prospect becomes a customer, the experience of advertising is a seminal part of how they feel about a brand, why they buy from a brand, and how they discover new offerings from a brand. ....

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ViralGains Leads the Way in Customer-Centric Advertising, Driving Dramatic Results for Advertisers in Volatile 2020 Environment

ViralGains Leads the Way in Customer-Centric Advertising, Driving Dramatic Results for Advertisers in Volatile 2020 Environment
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With consumer sentiment shifting dramatically this year, ViralGains software helped brands understand and target customer needs in real time to drive high ROI
BOSTON (PRWEB)
December 15, 2020
ViralGains, the leader in intelligent ad journey orchestration, today announced its customer-centric advertising technology helped companies bolster digital ad effectiveness across all major industry vertical markets, significantly boosting ad relevance in the midst of a challenging COVID-19 environment. Unparalleled results came from ViralGains cutting edge product enhancements, strong solution focus, new business-to-business partnerships, and a rise in market demand for customer-centered solutions in digital advertising. ....

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