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How brands can battle social misinformation - Social Marketing


How brands can battle social misinformation
The social space has taken huge hits over the past four years as a breeding ground for misinformation, and during the recent US Presidential Election social networks got even more bad press with decisions to suspend accounts because of misinformation. But social doesn t have to be a bad place - one expert believes brands can help return social media to a neutral space. Or even a space for good. Here s how.
Kristina: Why should advertisers take an active stance when it comes to disinformation spreading on social media?
Tod Loofbourrow, Chairman & CEO, ViralGains: The major social media platforms need to clean up their act when it comes to disinformation and misinformation. Research from MIT s Sinan Aral shows that on social media falsehood diffuses significantly farther, faster, deeper, and more broadly than the truth, in all categories of information, and in many cases by an order of magnitude, creating harm for democracy, ....

Tod Loofbourrow , Communications Decency , Decency Act ,