Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host Inside Effectiveness - an event featuring Effie Award-winning CMOs - in Melbourne on May 28 and Sydney on June 6.
The two-hour sessions will help brands and agencies improve the efficacy
Last night, a crowd of over 100 ad industry professionals came together at Publicis Groupe in Sydney to get the inside scoop on the strategy and creative process behind the year’s most effective ad campaigns.
Hosted by Kim Portrate, CEO of ThinkTV and Tony Hale, CEO of Advertising Council Aust