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By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than ....
Listen to Your EldersWhile track selection has long been wound up in the red AUX cable of history, the mixtape, a curated and focused selection of songs, is a relatively new concept. For many years the only way to listen to music was live performance, radio broadcast, or pressed vinyl records — all of which were outside the budget of creation for most folks. That is, until magnetic tape came around. Originally done Reel-to-Reel, they were wound up on massive film drums, eventually to form factor reduced to a compact cassette. Ease of recording, copying, and re-recording led to a boom in personal/small commercial use — anyone could make a shitty recording of a radio broadcast or live performances. People could rip from an album they bought, and it was a snap to copy them en masse. The real lightning strike, however, was the Sony Walkman, which made music more than just a home or car experience: you could take your music anywhere. With this perfect storm c ....