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Where AI Can Help Marketers Spot Trends


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Timothy Newman | unsplash
Marketers work constantly to try to stay ahead: ahead of the news, ahead of trends, ahead of customer expectations.
Spurred by an always-on culture, digital access, apps like TikTok, and lightning-fast internet connections, trends move quickly these days. Most marketing teams are probably familiar with the feeling of being caught off guard by a fast-rising trend in their market, or even within their own data — especially if that data shows something shocking like losing customers.
Artificial intelligence (AI) and machine learning (ML) can provide marketers an edge when it comes to getting ahead of the curve. While marketers will always win the day when it comes to creativity, algorithms are much better at analyzing data, especially huge amounts of data. With a great set of data, algorithms can spot opportunities (and warning signs) before the marketing team. By embracing AI and these insights, marketers can send more timely c ....

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No injuries reported after car catches fire Sunday in LeRay


LERAY — No one was injured after a car caught fire Sunday afternoon in the town of LeRay.
The call for a car on fire came into Jefferson County dispatch at 2 p.m., with Calcium and Northpole fire departments responding to the scene on Route 283, just southwest of Lafave Road.
When they arrived, firefighters found a Ford sport utility vehicle engulfed in flames at the end of a driveway.
Calcium Fire Chief Timothy Newman said residents of the nearby home had just driven to the end of their driveway when they noticed the car was smoking.
“They were able to get out and call 911,” Mr. Newman said. “They were able to walk back up to the residence, far enough up the driveway to get away without any injuries.” ....

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