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Benchtop NMR analysis and the future - New Food Magazine


Benchtop NMR analysis and the future
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In a New Food webinar on 9 June, experts from Oxford Instruments and ALS Global will explore the use of benchtop NMR spectroscopy and TD-NMR in the testing laboratory.
NMR is one of the most powerful tools available to an analytical chemist; the ability to quantify and characterise materials creates almost endless possibilities.
In an upcoming New Food webinar, Kevin Nott, Product Manager at Oxford Instruments, will introduce both time domain NMR (TD-NMR) and benchtop NMR spectroscopy, while Tim Lumb, Chemistry Technical Manager at ALS, will outline some common applications of NMR in food analysis and how this tool will evolve in the future. ....

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How a new vegan cheese OOH ad shows the importance of brand equity


By Samuel Scott-11 March 2021 12:35pm
The Promotion Fix is a​n ​exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott.
A brand is more quantifiable than we think. In his new Promotion Fix column, Samuel Scott uses an outdoor campaign for a new vegan cheese to show an example of how to build a strong one and why OOH can be very effective.
After a six-month third national lockdown, Israel opened on Sunday amid the country’s continuing successful vaccination effort. The prior week – before the stores, museums, hotels, restaurants and pubs were full of people again – I took a quiet stroll down Tel Aviv’s beachfront to see the views that I had not seen in a year. ....

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Food Analysis has Never Been so Challenging or Exciting


Feb 16 2021 Read 874 Times
Author: Graham Meller on behalf
of International Labmate Ltd
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We recently interviewed Tim Lumb, Chemistry Technical Manager for ALS; one of the world’s leading providers of food and drink testing services. Tim is responsible for driving innovation in the company’s laboratories; developing new methods and evaluating new technologies to help meet the ever-changing needs of customers and regulations.
1. How and why did you develop a career in food testing?
Tim: Like most people, I am very interested in food, but I have always had an aptitude for chemistry, so it was no surprise when my first job was a laboratory technician measuring the sugar content of foodstuffs. Over the next 15 years I must have performed every possible role in a food testing laboratory, and this has enabled me to develop my understanding of the testing and analysis of a wide range of materials, with a broad spectr ....

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