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By Samuel Scott-11 March 2021 12:35pm
The Promotion Fix is a​n ​exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott.
A brand is more quantifiable than we think. In his new Promotion Fix column, Samuel Scott uses an outdoor campaign for a new vegan cheese to show an example of how to build a strong one and why OOH can be very effective.
After a six-month third national lockdown, Israel opened on Sunday amid the country’s continuing successful vaccination effort. The prior week – before the stores, museums, hotels, restaurants and pubs were full of people again – I took a quiet stroll down Tel Aviv’s beachfront to see the views that I had not seen in a year. ....

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