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Announcer msnbc your business sponsored by american express. Dont do business without it. Hi there. Im j. J. Ramberg and welcome to your business the show dedicated to helping your growing business. When there was a need for a womans lacrosse helmet, they had no idea they were trailblazer. The first to make the game safer for women. They suddenly found themselves in the crosshairs of a heated debate about the future of the sport. We went down to florida, the first state to require women to wear helmets to talk to them about the challenges of starting a business that shining a light on not only safety but also, some say, sexism. The statistics are staggering. Its the Fastest Growing sport in america. Once kids kind of get exposed to it, they become hooked. And womens lacrosse is the number two sport behind only football for concussions. A concussion is like a snowflake. No two are alike. Girls and boys concussions are completely different. Some say its about safety. Others about sexism.

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