Mercedes Benz India: “There is a focus on developing tier-2, tier-3 cities. We see there is an opportunity to increase the penetration of luxury cars in these cities. By increasing the presence in these cities, it will give customers confidence that they can get their car looked after in their local city,” Lance Bennett, VP (marketing and sales), said. Top metros currently account for around 70% of the sales annually while the balance comes from mini metros and other smaller markets, the company said.
Non-metro Presence: Retailers are expanding their presence in tier-2 cities due to rapid growth in infrastructure and an expanding working population. Global brands like Zara, H&M, Adidas, Nike, Starbucks, Uniqlo, and Marks & Spencer are increasing their footprint in non-metro areas. Explore the growth potential and opportunities in these cities.
India Business News: Retailers are expanding their presence in tier-2 cities like Jaipur, Chandigarh, Patna, Lucknow, Kochi, Goa, Coimbatore, Ranchi, and Gorakhpur, driven
The number of women joining the active workforce in tier-II and III cities grew by 13% in 2023, with 1 crore applications. In 2022, there were 2.7 crore applications, 87 lakh of which were from women seeking financial independence. The total applications for tier-II and III cities in 2023 were 3.2 crore, with 1 crore from women. Over 100 job applications per minute from women in these cities signify a turning point in workforce dynamics.
Discover the growing trend of elderly care homes in tier 2 and tier 3 cities of Karnataka. Learn how the increase in senior citizen population is driving the demand for safe and secure places for the elderly to lead a comfortable life.