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The disruptive potential of alt dairy: ‘The dairy universe is entering a highly dynamic transformation’ Traditional dairy players are likely to face market disruption as plant-based products continue to improve and new technologies, like the fermentation of dairy proteins, gain traction. How should traditional players respond? The dairy market is growing, with the global volume of cow’s milk increasing from just under 500MT millions in 2015 to more than 520MT millions in 2019. Traditional dairy has also seen a shift, particularly in western markets, from low priced products like fresh milk towards higher value products like cheeses. But this upward trajectory belies some challenges that traditional dairy makers will have to grapple with, according to Gerrit Suhlmann, managing partner at strategy boutique Bright Green Partners. ....