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Google to remove the first click, linear, time decay, and position-based attribution models in Google Ads & Google Analytics starting from next month. ....
Today in European Tech: German groups file Apple antitrust complaint, Dutch firm Azerion secures €200 million, and more tech.eu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tech.eu Daily Mail and Mail on Sunday newspapers.
While it drags its feet on Google Mail and other crucial app updates in what appears to be a bid to delay disclosure of what it collects for user data, Google is rumored to be discussing new privacy features for Android that are inspired by Apple s App Tracking Transparency feature. Google may implement new privacy features due to Apple s updates Apple will release a new feature called App Tracking Transparency (ATT) in iOS 14.5. It will require developers to notify users of cross-app tracking and give them the option to disable it. Bloomberg that Google is discussing implementing a similar, if less strict privacy control on Android. The move is said to be driven by a concern that privacy-conscious consumers may switch to Apple if they believe their data is at risk on Android. ....