into the iphone? that s my video transmitter. now this is my video repeater. basically it takes any video signal coming out of the iphone and it boosts it and enhances it and i can take over any other video signal that i want that i put this close to. he then plays the video he just recorded first on small screens close to the ground. and then attaching the device to a large red balloon on a jumbo screen high overhead. the images on the phone and on the screen are perfectly in sync. so, real or fake? what do you think? no hacking here. the transmitter and receiver are just random spare parts picked up from a used electronics store. but the video is playing for all to see. think moto, the company behind it just leased the screen space and played the video back like any other advertiser would. of course, playback is perfectly timed to correspond to what is
realm of believability. the look of the video is very authentic. it feels real. it seems like you re really catching a moment in time. like it already started before you got there. and there s real emotion and real animation. but others feel the video is totally fake. the mistake they made is basically overnarrating the video. that guy is sawing off that meter. it starts reeking of that viral setup. captain disillusion is right. it s bogus. it s another master hoax by michael and james of think moto. they create the piece to promote the sci-fi film in time starring justin timberlake. the general concept of in time is that money is replaced by time as a currency. once your time expires, you die. we came up with an analogy to the movie by somebody who rebelled against a parking meter that was controlling his time.
sales? i did an informal survey of consumers here, and almost all of them said that even though they enjoyed the video, it wouldn t necessarily make them see the movie. so that s the big question. so james percently, the co founder of this company, think moto. and he says that the company s videos typically produce 10 to $15 million worth of free media coverage like this included. youtube hits. so, you know, notwithstanding the proof that it necessarily makes people go out to movies, do you think this is going to be more par for the course, these viral video ads? of course, it is. because they re relatively easy to do and relatively cheap to do. when you compare how much it costs to produce this kind of stunt and then let consumers really do the legwork for you compared to having to, you know, produce spots and buy air time. there s no comparison. yeah. hey, tony, can i ask you, because i want to shift gears quickly for a second. on monday, there are reports that jerry seinfeld
time now for the ridiculist. let s take a moment to reflect on my hometown, new york city. truly is an amazing place to live. museums, theater, energy of the city has been well-documented. there s something else you can say about new york. a surprise around every corner. i offer the following video as proof filmed on the sidewalks of this wonderful city, and i warn you there is a chance it may haunt you forever. only in new york, people. you see, an unattended stroller and then get the life scared out of you by a devil baby. it s actually the most brilliant marketing campaign ever. the creative and possibly demented minds of think moto,
basically it takes any video signal coming out of the iphone and enhances it. i can take over any video signal that i want that i put this close to. he then plays the video he just recorded first on small screens close to the ground. and then attaching the device to a large red balloon on a jumbo screen high overhead. the images on the phone and on the screen are perfectly in sync. so, real or fake? what do you think? no hacking here. the transmitter and receiver are just random spare parts picked up from a used electronics store. but the video is playing for all to see. think moto, the company behind it, just leased the screen space and played the video back like any other advertiser would. of course, playback is perfectly timed to correspond to what is being shown on the iphone screen. and why, might you ask?