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The Skanner News - PRESS ROOM: Nielsen Study Shows Media Industry and Marketers Often Miss the Mark in Connecting With Black Consumers

Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent.

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Smartphone + Bluetooth = Authenticator

Smartphone + Bluetooth = Authenticator
it-business.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from it-business.de Daily Mail and Mail on Sunday newspapers.

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PTC und Volvo Group kündigen Zusammenarbeit beim Digital Engineering an

/PRNewswire/ PTC (NASDAQ: PTC) und die Volvo Group haben heute Pläne für den weiteren Ausbau ihrer Zusammenarbeit im Digital Engineering bekannt gegeben..

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Südkoreas Kartellbehörde verhängt Millionenstrafe gegen Google

Südkoreas Kartellbehörde verhängt Millionenstrafe gegen Google
handelsblatt.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from handelsblatt.com Daily Mail and Mail on Sunday newspapers.

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CSAM-Scanning: Britische Innenministerin fordert Apple zur Umsetzung auf

CSAM-Scanning: Britische Innenministerin fordert Apple zur Umsetzung auf
heise.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from heise.de Daily Mail and Mail on Sunday newspapers.

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