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Nielsen Report Shows Growing Demand For Investment In More Diverse Media Content To Engage Black America

Among U.S. audiences, Black consumers spend over 81 hours per week with media 31.8% more than the general population, according to the latest Nielsen's

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Exploring Black America s Media Engagement: Over 81 Hours a Week, Says Nielsen

Exploring Black America s Media Engagement: Over 81 Hours a Week, Says Nielsen
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Nielsen World TV Day: The Impact And Influence Of TV On Audiences And Communities

Nielsen World TV Day: The Impact And Influence Of TV On Audiences And Communities
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The Skanner News - PRESS ROOM: Nielsen Study Shows Media Industry and Marketers Often Miss the Mark in Connecting With Black Consumers

Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent.

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Nielsen study finds Hispanic representation on both sides of the camera, drives bingeability and cultural watchability for Latinos and new audiences

/PRNewswire/ Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural.

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