Box office numbers reach Rs 4,200 crore during January-April recording the cinema exhibition industry’s best performance post-Covid, as per a report by cinema advertising company Interactive Television, GroupM India and media consulting firm Ormax Media.
The Government has announced a fresh set of guidelines for cinema theatres, allowing 100 per cent occupancy from Monday but with strict Covid 19 protocols. Filmmakers and the trade alike welcome the move saying it brings relief and encouragement to the film industry, which has been one of the worst