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Every 28 days as we prepare this here series of missives, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts from XTRENDS – always look for an angle. Sometimes these spawn furiously from our id. Other times we trust in GOOGLE. So, when we typed in “APRIL is … ” the first suggestion was “ … the cruelest month.” That made little sense as APRIL has never been known to be menacing or spiteful in any way. It’s a month . ....
The month of MARCH conjures up so many passages. It’s the month of madness, it comes in like a lion yet somehow morphs into a lamb, and it features the return of everyone’s favorite talking point – daylight saving time! However, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cahoots with the math mavens from XTRENDS – have a much narrower focus. We were pleasantly surprised to see that all 28 days of the survey fell within the boundaries of its . ....
The 28-day survey period colloquially known as FEBRUARY began innocently enough on the 3rd of the month and concluded with a flourish on MARCH 2nd. We had the big game we cannot call by its name, the further loosening of COVID-19 restrictions, pain at the pump, and the beginning of a horrific and brutal war in UKRAINE. There was a lot to unpack here. However, the job assigned to The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the number-crunching gurus from XTRENDS – . ....