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Sustainability is an ambiguous, ever-evolving concept. In the beauty world, it encompasses many things, but one of the biggest concerns is the bottles, jars, and tubes that accumulate in our medicine cabinets, our showers, our makeup bags and then our trash cans.
Allure want to affirm our commitment to choosing our words clearly and carefully when we report on sustainable packaging, and we call on the beauty industry to do the same. Important strides are being made, but we need to do much more to understand and address the realities of the beauty waste problem and a good place to start is with the way we talk about it.
WE ARE XPRIZE
In 2015, Carbon XPRIZE sponsors NRG and COSIA put up 20 rocks to jumpstart the carbontech economy and tackle global warming. The results are in, and they are thrilling.
In 1919, a hotelier announced a challenge that captured the worldâs imagination: He offered $25,000 to the first person who could fly non-stop from New York City to Paris. Over the next 8 years, nine entrepreneurial teams would spend $400,000 to make the impossible real, igniting public interest in flight and accelerating aviation technology in the process. Your fifth grade social studies teacher taught you the rest; a U.S. Air Mail pilot won the prize, and a lauded place in history.
In Keihoku, Tsutsumi and his Perspective co-founder
Sachiko Matsuyama work with a veteran lumberjack to pick the best spot for their tree-planting venture.
If all goes well and more saplings can be planted, lacquer resin could be harvested from the area in 15 years. For now, it’s a small-scale experiment that Tsutsumi and Matsuyama are looking to expand into what they call
kogei no mori (“Forest of Craft”) – a woodland area that supports local artisans while doubling as a place for people to learn about the forest-to-product cycle. There’s a lot to do; finding the best spot to plant groves; looking after the trees; protecting the saplings from being trampled or eaten by animals; and organizing educational field trips. “They have a dream for the forests here,” says Takayuki Minami, a senior official at Kyoto’s Keihoku Agriculture and Forestry Promotion Center, which oversees 268 hectares (662 acres) of forestland. “We have high expectations that their project