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The purpose of today’s TED talk is to parse the results of the so-called NOVEMBER survey. A curious thing about that. This book actually began on OCTOBER 13th (it did end on NOVEMBER 9th). That means the first three weeks (or so) of the survey were normal radio stuff. However, once Week 4 rolled around, we had the dreaded return of BURL IVES and his minions. Was this enough to gum up the works? Rest assured, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the elves . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – are back at it, slaving over a hot keyboard to bring you another thrilling round of ratings results and analysis. The OCTOBER survey began on SEPTEMBER 15th and concluded on OCTOBER 12th. It featured the arrival of autumn, ROSH HASHANAH, YOM KIPPUR and that federal holiday almost no one takes off. It is also probably the last survey of the year that will not be haunted by the ghosts . ....
If The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the numbers runners from XTRENDS – seem a little off, it is likely we are suffering through a KIT KAT-induced coma. Sure, the sugar high is exhilarating but that crash is inevitable and steep. We are sure this is still the OCTOBER survey which kicked off on SEPTEMBER 15th and ended its run on OCTOBER 12th. What we have seen so far is that – in most markets – cume was up from the previous . ....
It is that time of year when we are reminded of that famous Bart Simpson meme – “There is no such month as ROCKTOBER.” Write that on the blackboard 50 times, please. There is, or was, a NIELSEN survey with the OCTOBER label plastered on the calendar. As is usually the case the month and the survey did not match up. This one began on SEPTEMBER 15th and reached its denouement on OCTOBER 12th. It featured (in order) a change of seasons, ROSH HASHANAH, YOM KIPPUR, and a . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. – working hand in glove with the numbers crunchers from XTRENDS – are back for round two of our monthly foray into the Nielsen cinematic universe. In case you missed it, this month marks 10 years of our collaboration for this column. Stations have come and gone, entire broadcasting companies have disappeared, but still we soldier on because the ratings never sleep. This SEPTEMBER survey period actually ran from AUGUST 18th through . ....