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Back into the fray as the Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the data elves from XTRENDS – throw caution to the wind as we examine the carnage wrought by holiday music. This is the DECEMBER survey – a cautionary tale littered with the smoking hulks of station ratings caused by BURL IVES and his evil minions. Sure, one station usually stands above it all, but is it really worth the price? This book ran from NOVEMBER 11th through DECEMBER . ....
Our long day’s journey into night has finally brought us to the DECEMBER survey. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the magical elves from XTRENDS – are here with visions of sugar plums and the stench of pine needles. This is the book that upends everything. Every single stinkin’ market will have at least one station that sold its soul to the evil BURL IVES (Fun aside, if it wasn’t for holiday music, would anyone still know who that guy . ....
By greenlighting the sale of 18 Spanish-language radio stations to a group linked to billionaire George Soros, the Biden administration is handing millions of unwary listeners over to far-left activists. The reason? Hispanics continued their overall migration toward the Right in November’s midterm elections, an evolution that shatters the Left’s playbook. ....
In our previous episode, we postulated that the NOVEMBER survey would be marred by the stain of CHRISTMAS music. As it turned out, only one of the five markets analyzed had to deal with that painful CHRISTMAS SHOES song. Will that trend continue? This survey ran from OCTOBER 13th through NOVEMBER 9th. It did include that ridiculous time change and Election Day. Let’s see if Santa’s reign of terror began or if life was as it should be. This is the kind of pithy commentary The . ....