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Measurement of brain activity and skin conductance can be used to predict a person's emotions

Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda. ....

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NJIT Experts Use Brain Waves, Skin Current to Forecast Emotions

NJIT Experts Use Brain Waves, Skin Current to Forecast Emotions
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United States , Jerry Fjermestad , David Eisenberg , Tanmoy Sarkar Pias , Martin Tuchman School Of Management , Hawaii International Conference On System Sciences , New Jersey Institute , Technology Assistant Professor Jorge , Tuchman School , Professor Jerry Fjermestad , Virginia Tech , Neuromarketing Techniques , Enhance Consumer Preference Prediction , Hawaii International Conference , North Jersey , American Dream ,

NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions

Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge F ....

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Marketing experts measure brain waves and skin current to predict emotions

Marketing experts measure brain waves and skin current to predict emotions
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United States , Jorge Fresneda , Tanmoy Sarkar Pias , Jerry Fjermestad , David Eisenberg , Martin Tuchman School Of Management , Hawaii International Conference On System Sciences , New Jersey Institute , Technology Assistant Professor Jorge , Tuchman School , Professor Jerry Fjermestad , Virginia Tech , Hawaii International Conference , North Jersey , American Dream ,

NJIT marketing experts measure brain waves an

<p>Currently, most marketing research relies on people self-reporting their responses to anything from sale prices to dramatic videos. Fresneda found that if you add electroencephalograms (EEG) probes, which detect brain waves, and galvanic skin response (GSR) sensors, which measure electrical conductance, then you can predict people’s feelings about marketing stimuli with greater accuracy than their own self-reporting. That’s determined by feeding the various sensor results through graphing algorithms and then comparing them to existing academic databases.</p>
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United States , Tanmoy Sarkar Pias , David Eisenberg , Jerry Fjermestad , Hawaii International Conference On System Sciences , Martin Tuchman School Of Management , New Jersey Institute , Technology Assistant Professor Jorge , Tuchman School , Professor Jerry Fjermestad , Virginia Tech , Neuromarketing Techniques , Enhance Consumer Preference Prediction , Hawaii International Conference , North Jersey , American Dream ,