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Measurement of brain activity and skin conductance can be used to predict a person's emotions

Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda. ....

United States , Jorge Fresneda , Tanmoy Sarkar Pias , Jerry Fjermestad , David Eisenberg , Jersey Institute Of Technology , Martin Tuchman School Of Management , Hawaii International Conference On System Sciences , Jersey Institute , New Jersey Institute , Technology Assistant Professor Jorge , Assistant Professor , Tuchman School , Professor Jerry Fjermestad , Virginia Tech , Neuromarketing Techniques , Enhance Consumer Preference Prediction , Hawaii International Conference , North Jersey , American Dream ,

NJIT Experts Use Brain Waves, Skin Current to Forecast Emotions

NJIT Experts Use Brain Waves, Skin Current to Forecast Emotions
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United States , Jerry Fjermestad , David Eisenberg , Tanmoy Sarkar Pias , Martin Tuchman School Of Management , Hawaii International Conference On System Sciences , New Jersey Institute , Technology Assistant Professor Jorge , Tuchman School , Professor Jerry Fjermestad , Virginia Tech , Neuromarketing Techniques , Enhance Consumer Preference Prediction , Hawaii International Conference , North Jersey , American Dream ,

NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions

Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge F ....

United States , Jerry Fjermestad , David Eisenberg , Tanmoy Sarkar Pias , Hawaii International Conference On System Sciences , Martin Tuchman School Of Management , National Science Foundation Innovation Corps , New Jersey Institute , Technology Assistant Professor Jorge , Tuchman School , Professor Jerry Fjermestad , Virginia Tech , Neuromarketing Techniques , Enhance Consumer Preference Prediction , Hawaii International Conference , North Jersey , American Dream , Martin Tuchman School , Rain Activity Marketing , New Jersey Institute Of Technology Njit ,

NJIT marketing experts measure brain waves an

<p>Currently, most marketing research relies on people self-reporting their responses to anything from sale prices to dramatic videos. Fresneda found that if you add electroencephalograms (EEG) probes, which detect brain waves, and galvanic skin response (GSR) sensors, which measure electrical conductance, then you can predict people’s feelings about marketing stimuli with greater accuracy than their own self-reporting. That’s determined by feeding the various sensor results through graphing algorithms and then comparing them to existing academic databases.</p>
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United States , Tanmoy Sarkar Pias , David Eisenberg , Jerry Fjermestad , Hawaii International Conference On System Sciences , Martin Tuchman School Of Management , New Jersey Institute , Technology Assistant Professor Jorge , Tuchman School , Professor Jerry Fjermestad , Virginia Tech , Neuromarketing Techniques , Enhance Consumer Preference Prediction , Hawaii International Conference , North Jersey , American Dream ,

NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions

NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions
newswise.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newswise.com Daily Mail and Mail on Sunday newspapers.

United States , Jerry Fjermestad , David Eisenberg , Tanmoy Sarkar Pias , Hawaii International Conference On System Sciences , National Science Foundation Innovation Corps , Martin Tuchman School Of Management , New Jersey Institute , Technology Assistant Professor Jorge , Tuchman School , Professor Jerry Fjermestad , Virginia Tech , Neuromarketing Techniques , Enhance Consumer Preference Prediction , Hawaii International Conference , North Jersey , American Dream , Martin Tuchman School ,