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Tathagat Jena joins Rediffusion as New Delhi branch head | Advertising


Tathagat Jena
 
Jena moves after an entrepreneurial stint during which he founded What-Next Brand Solutions. Prior to that he was on the client side as CMO of Infinix Mobiles.
 
Jena said, “I am happy to join an agency with a fantastic and unique legacy. At a time when clients are increasingly seeking ‘marketing partnerships’ from their communication agencies, Rediffusion aims to offer the complete suite of digital first solutions & demonstrate capabilities beyond just communications. Along the way I hope to have some fun co-creating success stories that Rediffusion is famous for.”
 
Navonil Chatterjee, joint president, Rediffusion, added, “In Tatha we have a good combo of a good agency man and a matured client hand, especially one who has worked in a highly competitive category like mobile handsets. He will now bring all those learnings to Rediffusion Delhi. For us Delhi was one of our most important geographies with Maruti, Airtel, Peps ....

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Rediffusion onboards Tathagat Jena as branch head, Delhi


He moves from the smartphone company Transsion.
12 Jul, 2021 - 10:48 AM IST     |     By indiantelevision.com Team    
Mumbai: Ad agency Rediffusion has announced the appointment of Tathagat Jena as the head of its Delhi branch. Jena moves from the Chinese smartphone company Transsion as CMO of Infinix mobiles.
Jena comes with over two decades of experience in brand management. He was previously associated with Samsung India where he led the marketing team for the smartphone division for nine years. Prior to that, he worked in executive roles with ad agencies like Lowe Lintas, Ogilvy & Leo Burnett, and retail brand Lladro.
“At a time when clients are increasingly seeking ‘marketing partnerships’ from their communication agencies, Rediffusion aims to offer the complete suite of digital-first solutions & demonstrate capabilities beyond just communications, Jena said. Along the way, I hope to have some fun co-creating success stories that Rediffus ....

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