Jena moves after an entrepreneurial stint during which he founded What-Next Brand Solutions. Prior to that he was on the client side as CMO of Infinix Mobiles.
Jena said, “I am happy to join an agency with a fantastic and unique legacy. At a time when clients are increasingly seeking ‘marketing partnerships’ from their communication agencies, Rediffusion aims to offer the complete suite of digital first solutions & demonstrate capabilities beyond just communications. Along the way I hope to have some fun co-creating success stories that Rediffusion is famous for.”
Navonil Chatterjee, joint president, Rediffusion, added, “In Tatha we have a good combo of a good agency man and a matured client hand, especially one who has worked in a highly competitive category like mobile handsets. He will now bring all those learnings to Rediffusion Delhi. For us Delhi was one of our most important geographies with Maruti, Airtel, Pepsi all being our clients born in that office. Tatha is tasked to bring back the effervescence to the Delhi office. We have signed up some very interesting and live-wire businesses in Delhi and we look forward to a big Rediffusion operation in India’s capital city in the days to come.”