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Tata Wiron s latest ad is a salute to the spirit of small entrepreneurs

Share Via: Created by YellowBulbs and produced by Fickle Formula, Tata Wiron’s musical ad film salutes the spirit of small businesses that have kept the economy going. Small businesses are the backbone of the Indian economy, and have been hard hit by the COVID pandemic. To salute the spirit of small entrepreneurs and workers, Tata Wiron recently released an ad film, titled #RozaanaKiDhun. Conceptualised by the company’s digital agency YellowBulbs and produced by Fickle Formula, the film captures the spirit of small businesses and individuals. They have gone about their daily business and kept the economy going during these trying times.

Tata Wiron s latest campaign #RozaanaKiDhun hails India s resilience

The film is conceptualised by Yellow Bulbs and produced by Fickle Formula content studio. 12 Jul, 2021 - 08:31 AM IST     |     By indiantelevision.com Team     MUMBAI: Steel wire manufacturer Tata Wiron has launched #RozaanaKiDhun, a digital film that gives a shout-out to the resilience of ordinary Indians. The two-minutes long film depicts how the spirit of ordinary people has kept the country’s economy up and running amid the pandemic when everything else seemed bleak and uncertain. The film, released on Tata Wiron’s Facebook and YouTube channels, has been conceptualised by the Company’s digital agency YellowBulbs and produced by the new-age content studio Fickle Formula. It features lyrics written by Varun Grover with Swanand Kirkire s rendition, alongside the duo Mayukh-Mainak who composed the music.

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